Las Vegas -- It's not often that Dana White, the brash and outspoken CEO of the UFC, turns into a fan boy, but he did just that during the Power Slap 6 event at the Durango Resort on Friday.
It was the first time tickets were sold to the public, and it was a sell-out with a gate of $300,000. White said 300 people who wanted to buy tickets to get in were turned away.
Among those in attendance were White's long-time friend, Tom Brady, the greatest quarterback in NFL history. White was far from the only celebrity in a crowd that included NBA Hall of Famer Charles Barkley, numerous NFLers, UFC fighters, rappers, celebrities of all stripes and some of the largest social media influencers in the world.
Brady sat next to White for a brief time before having to leave to attend a Super Bowl party hosted by NFL Commissioner Roger Goodell.
"Literally, we had the most powerful people on the internet in the room tonight," White said of the numerous influencers who attended.
White went all fan boy over rapper Travis Scott after meeting him for the first time. White said he has over 300 pairs of the sneakers Scott designs for Nike, and White often shares pictures of them on his Instagram page.
"You know, I have like 300 pairs of them and this is the first night we've ever met, and thank God he's really cool and funny and everything else," White said. "I would have hated to have to go home and have to burn 300 pairs of shoes. When you meet people you admire and they're worth your admiration, it's always cool. So yeah, Travis Scott. I get the whole Travis Scott thing. Not just the shoes, but he's cool. He's one of the funniest and coolest guys I've ever met."
It was a wild night from the get-go with a number of insane knockouts. The most notable may have been in the co-main event, when highly regarded amateur wrestler Jackie Cataline smacked Power Slap star Franciska "Sheena Bathory" Szabo and knocked her out. Bathory lay on the ground for a while, but later got up and was fine and she said was feeling better.
But Bathory won because Cataline was disqualified for clubbing.
The night was symbolic in a way for Power Slap because it represented a look at what the fight might be for it. The crowd was into the fights from the opening slap and went wild whenever a fighter was dropped or, conversely, when one ate a powerful slip.
They'd roar into the crowd and dance around the stage after they did it. A fan of Garrett Grimes, who fought Wesley Drain on the preliminary card, was shouting obscenities at Drain and giving him the finger. Drain saw it and shot the man a double bird in return. The man took off his shirt and got into a verbal battle from 50 feet away with Drain.
But the show drew around 2 million streaming on Rumble, which is more than double what a UFC fight night would usually get.
It is a mind-blowingly large figure that is just one of the many indicators of this sport's potential growth.
"Rumble was just telling us that we're over two million views already," White said. "To put this into perspective, when we're on ESPN with a Fight Night, we'll do anywhere between 750,000 and a million [viewers]. Sometimes, if we knock it out of the park, we're at a million two, a million five. Over two million views tonight and that doesn't include the power that was in the room tonight as far as social media."
Ryan Phillips knocked ex-college football player Nate Burnard. Burnard said before the fight the two were friends and he praised Phillips as a great guy. But when the fight began, Phillips shouted and gestured angrily at Burnard and then dropped him twice, finishing him the second time.
At the post-fight news conference, he was soft-spoken and humble. And when he heard Brady was in the house, his eyes almost bulged out of his head.
"I mean, I know there were a lot of people here that are of stature, but I see people as humans rather than anyone being above or below anyone else," he said. "I think we're all equal regardless of money or fame, or anything of the sort. You're not going to see me change regardless of how successful I am. I'm going to be the same person.
"But performing in front of guys like that, those legends, I mean, yeah, that's amazing. If you'd talked to me five years ago and asked me if I was ever going to do something like this, I'd have said, 'Yeah, right.' But hopefully I put on a good show for them."
White said the future for PowerSlap is clear. Fighters, he said, are already quitting their jobs to train full-time to be strikers. Many of them are working out preparing at the UFC's Performance Institute. The pay, he said, can be life-changing for them.
"As more and more money comes into the sport, it will evolve, just like MMA," White said. "In the early days of MMA, there were like three camps you could go to to train with. It wasn't mixed martial arts like we know it today. ... Now, camps are starting to pop up and some of these guys who are coaching are really good. So it's coming."
White said he envisioned a day in the not too distant future when the shows are in major arenas and not in hotel ballrooms. His immediate short-term plans are to have events in Hawaii and in Houston.
And while slapping seems to require a smaller, more intimate environment so people can feel close to the action, White used darts as a comparison.
"What's funny is, I kind of modeled this thing off of darts," he said. "It's fun. It's energetic. There's a lot of drinking and noise. When you're at our events, everybody has their phones up, filming. I think there will be a day when we do arenas."
Power Slap 6 was a great environment with an appreciative, vocal crowd and great matches. For the first show in which tickets were sold, it couldn't have gone much better for White and his team.
"Just amazing to just be part of this," said Manny Muniz, who knocked out Chris Thomas in the fifth to win the welterweight title. Just amazing."

Kevin Iole/KevinIole.com
UFC CEO Dana White discusses Power Slap 6, the company's growth and what the future holds.

